What could be a better proof of concept than a lived experience? And that too, a lived experience that's shared by women across the world.

 

Mridvika and Payoshni started their lives as ambitious daughters of the newly rising middle-class of the early 80s. Born and brought up in small towns, they both moved to bigger cities for higher studies and career opportunities. Opening up to the possibilities, they realized that the key to this world was financial freedom. This was the starting point of long and interesting career journeys that took them both from corporate life to the development sector to the start-up world, each stint deepening their purpose, strengthening their identity, and fueling their ambitions further. And in between all this, they landed the toughest gig of their lives - being a mother. This single experience changed their perspective about their own careers. It opened their eyes to the struggles of millions of women in India who walk the thin line between careers, purpose and caregiving every day.

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But the true awakening came in early 2022, when India’s female LPR matched war-torn Yemen’s, and India ranked 140 out of 156 countries when it came to women in the workforce. This is when first independently, and then jointly, Mridvika and Payoshni decided that it was time to find a sustainable solution to the herculean problem that both the country and its women faced.

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Their mission is to make workplaces truly SAMA (equal) for women in the workforce.